I developed several logo concepts for University Park Church (UPC) in San Bernardino, California, exploring different ways to give the church a recognizable visual identity. The goal was to create something that reflected the church and could work across a variety of materials, from business cards and flyers to other promotional pieces. Each concept offered a different approach to the church's branding while keeping versatility and clear communication in mind. I've included the different concepts here to share some of the creative exploration
behind the project.