It was a huge honor to play a part in Stater Bros. history by designing the winning logo for their 85th anniversary. Getting to shape the visual identity for a brand with such deep roots was an amazing experience. Of course, only one look could make the final cut, but the creative process was full of great ideas. I’ve included some of the concepts that didn't get picked below, even though they didn't cross the finish line, I’m still incredibly proud of how they turned out and wanted to share the behind-the-scenes design journey!
