Here are some of the icons I created for Stater Bros. Markets. Each icon was designed to be simple, recognizable, and consistent with the brand's established identity across social media, store signage, and weekly advertising.
Following brand guidelines, I focused on maintaining the signature Stater Red color, using clean linework, and incorporating intentional breaks within the icons to preserve the brand's approachable and familiar look. The final icon set provided a flexible visual language that helped communicate promotions, products, and messaging across multiple customer touchpoints.