I designed this badge system for Stater Bros. Markets to spotlight featured produce, meat, and seafood items across in-store signage, print mailers, and social media. Created with consistency and flexibility in mind, the badges provide a recognizable visual system that draws attention to promotions while maintaining the company's established brand identity.
The system was implemented across all Stater Bros. Markets locations, giving the marketing team a cohesive set of design assets that could be used throughout a wide range of campaigns. Its continued use beyond the initial rollout reflects the system's versatility, effectiveness, and lasting value.